Beauty Industry not immune to the impacts of TSA and airline regulations
The global cosmetics industry saw worldwide revenues of over $47bn in 2008. Over $6bn of that was from women right here in the United States, with almost $5bn of that being just on skin care products. It is a highly competitive landscape where market share gains are hard fought for. Women, especially baby boomers, are committed to the products they use during morning and evening skin routines and don't want to settle for "whatever the hotel has" when traveling. When given a choice, they would rather use the products they feel have worked for them, BUT, given no choice, they are not willing to go without skin care products for the duration of a trip.
While it might seem that the TSA regulations would be a boon to the cosmetics industry, quiet as its kept, it is not. The cosmetics companies that make up the beauty industry are constantly running the risk of losing customers. Why? Because if for whatever reason that customer doesn’t have her beauty products, she’ll go shopping for them at her destination. If she doesn’t find what she uses she’ll try something else, and at that point, brand loyalty is lost and the original company may lose a customer.
The stories are legion at the coffee klatches and the girlfriend lunches, of what a major irritation this is. One woman interviewed said that when her friend attempted to board a plane with over $200 worth of skin care products in a carryon bag and was told she would have to throw it all away, her friend stepped out of the airport screening line and called her to come to the airport to get it.
Not every woman who travels with skin care products has the luxury of calling a friend, so if she can't take what she uses with her, she's going shopping at her destination.
While it might seem that the TSA regulations would be a boon to the cosmetics industry, quiet as its kept, it is not. The cosmetics companies that make up the beauty industry are constantly running the risk of losing customers. Why? Because if for whatever reason that customer doesn’t have her beauty products, she’ll go shopping for them at her destination. If she doesn’t find what she uses she’ll try something else, and at that point, brand loyalty is lost and the original company may lose a customer.
The stories are legion at the coffee klatches and the girlfriend lunches, of what a major irritation this is. One woman interviewed said that when her friend attempted to board a plane with over $200 worth of skin care products in a carryon bag and was told she would have to throw it all away, her friend stepped out of the airport screening line and called her to come to the airport to get it.
Not every woman who travels with skin care products has the luxury of calling a friend, so if she can't take what she uses with her, she's going shopping at her destination.
